Kids Again haven’t established themselves as a foundation and want to spread awareness and help in a fun, engaging way to give users an approachable image.
Design Kids Again website to spread awareness, help victims of abuse and attract donations.
Kids Again is a non-profit organization focused on aiding young victims of sexual support. Kids Again want to portray themselves in a positive light, reflecting further hope in healing.
We want to aim towards guardians, caregivers, and ex victims of sexual abuse. The target user is adults that can become more aware of this problem and help someone in need. Either redirect them to the foundation or providing financial help to fund the available programs.
We aim to aid victims of sexual abuse and spread awareness. As a non-profit foundation, we want to shed light on a very severe problem. To achieve this, we want to be seen as personable and approachable.
We want to be more than just an informative outlet. We are trying to promote physical activity programs as a form of therapy, among other types of programs. We want to present our company views in a fun and hopeful way to users.
Reliable, hopeful, engaging, personable, approachable, honest.
The target audience we want to reach is people that are, know, or were victims of sexual abuse during childhood.Our main objective is to reach our target audience and spread awareness or get donations to support ongoing programs.To make a user-centered design, created personas. The creation of personas helped us design with specific pain points in mind and be mindful of the impact we want to make with our message.
Since we are talking about a non-profit foundation, we must establish “competition” in a non-capitalist sense. When we talk about competition, we refer to other organizations that are after the same values.We gathered from the research that most organizations are fighting against sexual child abuse approach this problem from an informative perspective. Most of the websites available act as a resource outlet, redirecting the user to other institutions.
This is a sum of the competitive audit findings:
Most of them gather and synthesize information from legal and psychological sources.
They talk all in a neutral/informative tone.
Most of them are country-wide targeted. Thus, finding information about local organizations becomes a challenging task.
Since most all of them have a vast audience and primarily act as an information outlet, finding in-site programs is almost impossible
Kids Again was a genuinely fulfilling project. Knowing that I was part of a very noble cause makes me both happy and proud.Kids Again wanted to distinguish itself from similar non-profit foundations by presenting a positive atmosphere. We wanted to show pictures of happy kids to inspire a hopeful future. Because of this aspect, the color choice is lively, and the typeface used is Poppins.
Thank you for your time!