Remo
— Employment marketplace
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Project Overview
Problem
Remo is an app focused on remote job listings. The main goal of this app is to create an easy user flow for users to apply and administer job applications.
My Role
- Branding
- UX Research
- UI Design
- Illustrations
Goal
Remo requires an accessible app for users. The main goal of this app is to design a job application system. Since Remo’s target users are digital nomads, users must apply comfortably from their phones and access their job application status.
Summary
Remo’s application was created from scratch. With this freedom of design, it is imperative to make a clean and straightforward interface to apply for and review job applications.
Brand Strategy
Who is the target user?
Remo's target users are digital nomads and people that prefer remote work.
What problem are we trying to solve?
Most job listings don’t specify upfront about remote employment opportunities. Remo concentrates those remote positions in just one app to save user searching time.
How are different?
Remo is trying to allow users to apply just from their phones. Remo job applications can be completed entirely on the phone. This feature provides users the opportunity to apply for jobs from anywhere.
How do we want to be seen by users?
Unique, considerate, creative, efficient.
User Pain Points
- Users spend a lot of time just trying to find remote job listings.
- Most job applications are lengthy and complicated
- Most apps redirect you to external pages to apply for jobs
Target Audience
Remo's target audiences are digital nomads or people wishing to work remotely. This app should help the target audience apply for jobs from their phone. Thus, the app should do the whole process, from applying to jobs to getting accepted to an interview.
Personas
User Journey
Analysis
Audits
Remo is an employment marketplace that provides job listings for remote positions. They cater mainly to digital nomads or people that don’t want to commute to a workplace to work. To gather information about the competition, I separated them into two types: direct and indirect. Between the direct competitors, I found companies such as Upwork, work from anywhere, remote.co, and flexjobs. These companies offer remote job listings for users. Here are the most relevant finds: Not all offer mobile apps. Almost all of them make users apply externally. Some of them do not have an easy user flow. For the indirect competitors, I based my research on other job market outlets. These companies were selected to provide the same services as Remo but with a different approach. The companies chosen as indirect competitors were indeed, ZipRecruiter, CareerBuilder, and snagjobs. The most relevant finds among these competitors were: They all offer a clear CTA. They all separate the critical points of a job post into categories such as description, requirements, benefits, etc. They all offer apps.
User Flow
Research
Research Goals
Discover how users interact with the app when they need to complete the user flow. Find user pain points.
Research Questions
How long does it take for someone to find and apply for a job? What can we learn from users' steps to view job listings and apply to them?
Key Performance Indicators
Time on task
User error rates
Conversion rates
Methodology
Moderated usability study
Location: the United States and Argentina, remote (participants will go through the usability study in their own homes)
Sessions took place on August 07, 2021, and August 08, 2021, for the first round of usability studies. The second round of usability studies took place on August 11 and August 12.
Five Participants completed a job application through a prototype.
Each session lasted 30 minutes and included an introduction, a list of tasks, and a short questionnaire.
Summary
Two usability studies were performed remotely with participants from the US and Argentina.
The first round was performed on August 07 and August 08, 2021. The study was done using low-fidelity prototypes made in Figma.
The second round of usability studies was made on August 11 and August 12, 2021. This second usability study used high-fidelity prototypes. Insights and user pain points were taken from the first round to iterate over the design and re-test them.
Round 1 Key findings
All users felt concerned about what each step of the application meant in terms of expectations.
Most users remarked that job positions should show if an application is meant to be applied only by USA citizens/residents since many job opportunities come from the USA and often present that barrier.
A few users said incomplete applications should be saved as a draft.
Round 2 Key findings
Most users said approved job applications should be presented at the top of the page to be updated without navigating the app extensively.
Most users state that they want to see the job description even after they apply and the post is expired. This is presented as a pain point since the users wouldn’t know the company’s requirements/benefits if they get approved for an interview.
Some users express that it would be helpful to have notifications from the app on the home screen not to miss anything.
Design
Low-fidelity Designs
Low-fidelity Prototypes
High-fidelity Designs
Low-fidelity Prototypes
Conclusion
Final Thoughts
Remo is my most recently finished project. It was enjoyable and dynamic to design it. It was a highly complex project, but it was fun and organized. This concept app relies on finding a remote job, which is gaining more daily popularity in the job market. The logo was created based on the location + wifi concept, which could represent the idea of remote work. Through the app, the colors are soothing, and white is added to focus points, such as forms and job postings. The colors were tested based on accessibility standards. Thank you so much for taking the time to review my case study!